How Instagram stories ads work?

This week’s New York is so cold. I stayed at home boringly and looked Instagram to kill time. Oh, my friends hang out again, aren’t they cold? That meal looks so delicious… Suddenly I saw an ad when I was watching my friends’ stories on Instagram. The ad was a story too. It was the ad of Target. They told me that their new store is opening. I clicked the “details” button and then went to Target’s official website. Well, their online grocery store looks pretty good.

This advertisement caught my eyes. It’s interesting because the new store’s location nears me. And these days I’m searching for grocery stores on my devices. So, I searched more on the Internet about the details of this kind of advertising.

What are Instagram stories ads?

Obviously, this ad of Target is an Instagram stories ads. If you look through Instagram for business, you will find out that there are 4 different kinds of advertising on Instagram: photo ads, video ads, carousel ads and stories ads. You can share photos and videos through Instagram stories platforms to reach your target audience.

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You can also find their ad specs on the website. This 9:16 full screen vertical ad and can accept different types of video and photo files. The maximum file size is 4GB for video and 30MB for photo. And the length of the video is limited in 15 seconds. There also a note told us that auto-captioning is not currently available. All the details you can find on Instagram for business.

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Besides, Instagram stories ads are useful and practical. As you can see in the following screen shoot, you can set up objectives for your ads and add “calls to action” buttons on the bottom of your ads. So you can easily measure or track the audience data.

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Instagram also provides tools like Ads Manager and Power Editor to help you to see the insights on the performance of your stories ad, like reach, impressions and so on.

How much does an Instagram stories ad cost?

After having a basic understanding of Instagram stories ads, I’m wondering how much does it costs. But you can’t find the pricing information on the website. In order to know more details, I did a small test. I created an ad by using Ads Manager. My target audiences are people age 18-45 who in United States and have the interests in arts. After I set up my target, the system shows me that my audience size is fairly broad and the potential reach people is 29,000.

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Then I went to the Budget & Schedule section to define my budget. I found out that there are two different kinds of budget type. One is daily budget and the other one is lifetime budget. You can choose one and then decide the schedule of your ad. The system will tell you the minimum budget based on your target audience. And the estimated daily reach results varied based on the budget you defined.

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For example, the minimum budget in my case is $6.00 per day. If I choose this budget, the ad can only reach 120-470 people per day in a 30 days plan. But if I add the budget to $30.00, the results can be added to 780-2,400 people. There’s also a note to tell you that actual amount spent daily may vary. And if I choose lifetime budget $20,000.00, the results are 7,700-26,000.

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So, the price of Instagram stories ads is vary depending on different target audiences, budget, time schedule and how much reach do you want.

Is Instagram stories ad a good choice?

If you ask me this question, I would like to say yes. Instagram stories ad is really effective and useful for brands and business.

First, Instagram has a large number of active users every day. Just as the website mentioned, 300 million accounts are using Instagram Stories and one-third of the most viewed stories are from businesses. You can easily get more impressions by using Instagram Stories ads than using other platforms. It’s a big strength.

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Second, Instagram stories are a kind of visual storytelling. It’s more vivid and can better attract audiences’ attentions. And the ads will disappear after 24 hours. You don’t worry that it will be overwhelming. I really like watching stories and sharing stories in my spare time. If you can provide a creative and valuable content of your story, I believe that your ad will be successful.

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Last but not the least, the whole process of creating an Instagram stories ad is easy and quick. It’s only four steps. And you can use different tools to set up your ad. It’s convenient. What’s more, Instagram provides precise targeting options for you to help you reach people who matter most to you. It’s good for beginner or small business, also good for brands who need precise targets. Just like what I mentioned above, Target’s new store is really near my current location. Maybe they narrow down their target audience by using the tools.

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Instagram stories ad is a really good type of paid advertising. At least I like it. How about you?

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